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Guide 02 · Listing & QR

Create a QR + Host

Import the current MLS listing, create its QR experience, and validate the buyer journey before you share it publicly.

Goal
Create an MLS-connected listing and QR experience buyers can use with confidence
Outcome
QR code, messaging entry point, and a testable buyer conversation

1. Find the current MLS listing

Start with the active MLS listing so the buyer experience has current property information from the beginning.

  • Make sure you have completed account verification first. Paid plans also need an active checkout before you can create a listing.
  • In the concierge workspace, search by property address or MLS ID.
  • Select the matching active listing and confirm the address before creating it.
  • Review the MLS facts that buyers will see and ask about.
  • Create the listing to generate its unique listing code and QR experience.

2. Review buyer-facing listing details

The MLS-connected listing is the normal source of truth for a new listing. Confirm the details buyers care about before you place the QR.

  • Verify price, beds/baths, property features, parking, utilities, showing information, and HOA details when available.
  • Use MLS refresh when listing details change. It updates the buyer experience without creating a new QR code.
  • Paid plans can organize buyer-ready PDFs such as disclosures and inspection reports.
  • Legacy PDF-based listing knowledge remains supported, but it is not the standard new-listing path.

3. Review the QR and SMS entry point

After the QR is created, make sure a buyer will enter the correct listing experience.

  • Under "Listing", verify the listing address is correct.
  • The "Listing Code" generated is unique to this listing and QR.
  • The "SMS Body" is the prefilled message a buyer sends to begin the listing conversation. Make sure it opens the correct listing.
  • If MLS details change after launch, use MLS refresh so the buyer experience stays current and the QR code remains the same.

4. Strategically place the QR

Once the QR and host are configured, place it where buyers naturally engage:

  • Simply right-click the QR and select Copy, then place it in any of the following:
    • Sign riders
    • Open house tables
    • Brochures
    • Digital listing materials
  • Print at a size that scans easily based on the expected scanning distance.
  • View our Branded Template Samples for ideas.
  • Add a short call-to-action near the QR (for example, "Scan to ask questions").
  • Use the same QR across channels to keep the experience consistent.

5. Validate before going live

Run a final mobile test after printing or publishing the QR. This catches placement, scan quality, and response issues before buyers see them.

  1. Test browser buyer chat with a few common questions and make sure answers match the current MLS details.
  2. Scan the QR from its actual printed placement and send the prefilled SMS message.
  3. Confirm the first SMS response identifies the listing and includes the current consent and opt-out language.
  4. Confirm the test conversation appears in message logs for the correct listing.